Cloud9 acquires Kenyan ticketing platform Mtickets

🎟️ Cloud9’s Big Move
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Cloud9 is a fintech firm that focuses on the creative economy across Africa.
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They just bought Mtickets, a startup from Kenya that handles digital ticketing.
🎪 The Power of Digital Ticketing
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Mtickets bridges offline to online, offering a ticketing platform for event organizers since 2014.
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They support concerts, festivals, conferences, sports, cinema, and more cultural events.
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On the platform, it allows participants to buy discover events, and purchase tickets; giving visibility to organizers on event attendance.
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They have processed over 1 million tickets for events in Kenya.
💸 Banking for the Underbanked
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While for Cloud9, it is a digital banking plaform, targeting mobile-native youth.
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The platform makes it easy to create a multi-currency with instant spending and access to credit.
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They are actively adding more financing tools to the platform, therefore leading to this acquistion deal.
📈 The Road Ahead
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With new acquistion partnership, Cloud9 and Mtickets will co-create an integrated ecosystem for ticketing, payments, and event finance.
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Cloud9 offers event organizers with credit lines helping them to cover marketing and venue costs before an event starts.
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Existing Mtickets users also benefit from the new integrated payment options from Cloud9.
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They are also running pilots of expanding into travel and entertainment ticketing, such as air, bus, rail, and pay-per-view.
