Event

Cloud9 acquires Kenyan ticketing platform Mtickets

Cloud9 acquires Kenyan ticketing platform Mtickets

🎟️ Cloud9’s Big Move

  • Cloud9 is a fintech firm that focuses on the creative economy across Africa.

  • They just bought Mtickets, a startup from Kenya that handles digital ticketing.


🎪 The Power of Digital Ticketing

  • Mtickets bridges offline to online, offering a ticketing platform for event organizers since 2014.

  • They support concerts, festivals, conferences, sports, cinema, and more cultural events.

  • On the platform, it allows participants to buy discover events, and purchase tickets; giving visibility to organizers on event attendance.

  • They have processed over 1 million tickets for events in Kenya.


💸 Banking for the Underbanked

  • While for Cloud9, it is a digital banking plaform, targeting mobile-native youth.

  • The platform makes it easy to create a multi-currency with instant spending and access to credit.

  • They are actively adding more financing tools to the platform, therefore leading to this acquistion deal.


📈 The Road Ahead

  • With new acquistion partnership, Cloud9 and Mtickets will co-create an integrated ecosystem for ticketing, payments, and event finance.

  • Cloud9 offers event organizers with credit lines helping them to cover marketing and venue costs before an event starts.

  • Existing Mtickets users also benefit from the new integrated payment options from Cloud9.

  • They are also running pilots of expanding into travel and entertainment ticketing, such as air, bus, rail, and pay-per-view.

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