NowPay Scores $20M to Improve Corporate Financial Wellness
đź’¸ Meet NowPay
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NowPay is an Egypt-born fintech that helps employees access their earned salaries whenever they need them.
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Landed $20M through a strategic investment to launch NowAccess, a new joint venture.
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Investor check. Tas’heel (the consumer finance arm of United International Holding Company) led the deal and owns 75% of the new venture.
🇸🇦 Cracking Saudi Arabia
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Many workers in the region struggle with money because they have to wait until the end of the month to get paid.
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NowPay wants to change that. They’ve already helped thousands of workers across the Middle East manage their cash flow.
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By partnering with Tas’heel, they gain an instant footprint with 310 physical service locations across the Kingdom.
🛠️ Built for the Region
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The platform plugs directly into company payroll systems.
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It offers financial tools that follow Shariah guidelines, giving employees liquidity without the wait.
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This setup helps businesses keep their teams happy and productive without adding extra overhead.
🚀 Next Steps
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The new funding will be used to build a local engineering team in Saudi Arabia.
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They are also tweaking the platform to make sure it meets all local regulations.