Twiva Scores Fresh Funding to Supercharge African Creator Economy

🇰🇪 Meet Twiva

Twiva is a Kenyan social commerce platform that helps micro-influencers move beyond one-off "shoutouts" to earn a steady paycheck.
By letting creators sell products directly to their followers, the startup turns social media accounts into digital storefronts.
The check. The Jobtech Alliance just invested an undisclosed amount in this latest round.

Right now, most African creators are stuck in a cycle of "starving artist" gigs. Roughly 60% of them pull in less than $100 a month because they’re relying on random brand deals that don’t always materialize.
The market. There is a massive opportunity here. Africa’s creator economy is already worth $3 billion and experts expect it to explode to $17.8 billion by 2030 as internet access and digital payments become the norm.

Twiva provides the infrastructure that allows 14,000 influencers to sell a catalog of 100,000 products from 3,100 different businesses. The best part? The creators don't have to worry about inventory or shipping.
By the numbers. The business is already EBITDA-positive, processing around $140,000 in average monthly revenue.
They also launched Twiva Pay, which handles instant commissions and offers financial advances. This turns the platform into a genuine business tool rather than just a marketplace.

The new capital will go toward beefing up their tech and recruiting thousands more nano-influencers and micro-influencers throughout Kenya.
They want to help creators become data-driven entrepreneurs. By giving them advanced ROI tracking tools, Twiva makes it easier for local influencers to prove their worth to global brands and secure long-term partnerships.