BII Inks $5 Million Deal Supporting Lovegrass Ethiopian Teff Star

"## 🌾 Meet Lovegrass

• Lovegrass Ethiopia is a foodtech company that processes local teff into high-value, gluten-free products like pasta and cereals.

• The company just secured $5 million in a new funding round to grow its operations.

• British International Investment (BII) led the round to help the brand reach health-conscious consumers around the world.

🥣 Sharing Ethiopia's Heritage

• Smallholder farmers in Ethiopia often struggle to turn their nutrient-dense crops into products that can be sold globally.

• Lovegrass bridges this gap by sourcing directly from thousands of local farmers while meeting strict international quality standards.

• This setup increases local incomes and brings Ethiopia's dietary traditions to the international wellness market.

🏆 Award-Winning Taste

• The brand offers a range of products that make teff easy to eat for people on gluten-free or vegan diets.

• Maintaining a high bar for quality while supporting the local agricultural community is rooted in their founding NDA.

• They've already won several Great Taste Awards and are stocked at major UK retailers like Ocado and Selfridges.

🚀 Building for the Future

• Lovegrass will use the $5 million to build a new processing facility in Ethiopia and ramp up its global marketing.

• The investment allows the company to bring more smallholder farmers into its supply chain over the next few years."