Commerce

Lesaka Technologies Buys MobileMart For $2.5M

Lesaka Technologies Buys MobileMart For $2.5M

💳 Meet MobileMart

  • MobileMart is a South African B2B provider of value-added services (VAS) integration solutions

  • The company just finalized an all-cash sale to Lesaka Technologies for $2.5 million.


🛒 Connecting the Store

  • Big stores have a hard time syncing their digital data and payments across many virtual service providers.

  • When these systems do not talk to each other, businesses can lose money or face technical errors during busy times.

  • MobileMart solves this by linking transactions directly into one platform.


🛠️ The Innovative Fulcrum Platform

  • Fulcrum platform uses a single terminal for a range of VAS offerings, allowing businesses to manage the supply and data of these services at the same time.

  • As an aggregator, they are also able to offering vouchers and other offers at a very good rate.

  • Through Fulcrum, business client can acccess to prepaid airtime, data, utility payment services, and voucher-based products.


🚀 What’s Next

  • The cash from the sale goes to shareholders while the tech and operations move into the Lesaka's Enterprise division.

  • The acquisition allows Lesaka to offer existing and future features of MobileMart to large corporates, banks, and service providers.

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